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Joya Logue

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Joya Mukerjee Logue is the founder & designer of joyababy, an eco-friendly luxury brand for modern parenting. Design comes naturally to Joya and for years she has been creating, designing and entertaining for family and friends as a hobby. She is an artist at heart and is inspired by motherhood, fashion and travels to India. Joya resides in the windy city of Chicago with her husband and two sons.




Contributor's Stories


    Not Just Any Cookie

    Posted on May 12th, 2010 by Joya Logue



    I enjoy baking sugar cookie cut-outs, even though it is a messy process and I never have enough counter space. (I dream of having marble counters for baking.) I have been the official sugar cookie baker for the family since high school. So much that if I skip an occasion, I may hear about it from my uncle. Continue Reading...

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    Craft: Treat Bags

    Posted on January 24th, 2010 by Joya Logue



    Classic Play friend and Designer Joya Logue has created these very sweet treat bags that are perfect for filling with candy and giving to classmates, teachers, friends and colleagues.

    You’ll Need:
    freezer paper cut into 8 1/2 by 11 inch pieces
    100% white cotton fabric also cut into 8 1/2 by 11 inch pieces
    white cardstock
    safety pin
    treat bag pdf
    gift tag pdf

    Continue Reading...

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    Gift Guide: The Giving Issue

    Posted on January 21st, 2010 by Joya Logue



    Lucas Selvester (8) with the family's HPI heifer. Getenga Village, Tarime District, Mara Region. HPI Tanzania

    What does giving teach us? It teaches kindness, sharing, compassion, community, awareness and humanity. Teaching our children to give back may be the greatest lesson we can give them. Here is a list of some of my favorite charities:

    Heifer Project International
    Support self-reliance by purchasing an animal for a family in need. One goat can provide milk for an entire family.

    KIVA
    As an entrepreneur myself, my husband and I regularly support other entrepreneurs in developing countries become more self-sufficient and provide for their families. Loans as small as $10 can kick start a business for someone. Continue Reading...

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    A Family Affair

    Posted on January 21st, 2010 by Joya Logue



    It seems every week I can walk into our children’s room and playroom and find an overabundance of stuff: toys strewn over the floor, mixed together in baskets and containers, Lego pieces and matchbox cars in every nook and corner. And at this time every week I call the boys into their space and ask them to clean up. When I get that resistant grumble back, I go into my usual speech about children in our own city and across the world not having enough to eat, clean water to drink or shelter, let alone a playroom full of toys. Some may call this dramatic, but we all need reminders of what we have and take for granted, even at an early age. I think about this as holidays roll around and everyone circulates their wish lists. Often times I’m find myself thinking do we need one… more… thing squeezed into our small city home? Continue Reading...

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